A lot goes into creating a marketing strategy. It can easily become complicated and overwhelming. There’s so much to do and so many channels and best practices to keep track of.

So, how do you simplify all the chaos?

We’d argue that the best place to start is with your “why.” Once you get back to the root of your original purpose, you’re much better able to prioritize what matters and what doesn’t. And you may just happen to feel more motivated, too.

Perhaps you’ve heard of this “Start with Why” concept. It originated from Simon Sinek in his TED…

It’s no secret that it’s been a stressful year…

Understatement of the century. So scratch that-it’s been one of the most depressing, gut-wrenching, angering, exhausting, painful years many of us have ever experienced. Yes, people have been through worse throughout the world’s history. But this time, we’re all going through it together (and yet still, we’ve become so divided).

There may not be any quick, easy answers for how to escape the messes we’ve gotten ourselves into this year. …

It’s October of 2020. The presidential election is approaching. We’ve lived through months of discouragement and division. We’ve seen how the events of this year have spurred arguments on top of arguments about coronavirus, Black Lives Matter, police reformations, climate change, natural disasters, abortion, Trump vs. Biden, and more. Debating the issues at hand is important as we work toward solutions. But there’s a key aspect of effective debate and problem-solving that’s largely missing right now. And that is empathy.

What is empathy? Let’s start by defining it’s slightly shallower cousin, sympathy. Sympathy is trying to predict how you might…

This article is part 2 in a series. Read part 1 here.

Occasionally, as we’ve planned trips to foreign countries, Kade and I have gotten wide-eyed responses from family and friends who know we’re not exactly rolling in the dough. “How can you afford that?” they ask. Well, we plan for it well, we save up our money throughout the year, and we use a handful of other tactics (as we’ll soon discuss). While it does take some forethought and preparation, enjoyable travel does not have to be unattainable.

Too often, we think of travel as the glamorous snapshots we glimpse on Instagram, showing off fancy resorts, extravagant outings, and expensive souvenirs…

I was 8 months pregnant, attending a career fair at a local university with my husband and some family. Everyone else was there actively looking for jobs — I was just along for the ride, the company, and the lunch we would have together afterward. I was freelance writing at the time, and planned to continue doing so after having our baby. But, while I was there, I thought, why not just have a look around at the companies and the positions they had open? My sister-in-law, who wasn’t actively job searching either, decided to join me, because it could…

Oh 2020-what a year. Don’t you just wish you could go on vacation somewhere exotic where coronavirus doesn’t exist and everyone is kind and things are just peaceful?

My husband and I had plans to visit Spain this year. But of course, the global pandemic had other plans for us. We’re sad we didn’t get to go, and we tried to find other ways to celebrate our would-be vacation. While we still have hopes of going eventually, we have no idea when that “eventual” day will come.

So maybe a typical vacation isn’t a possibility this year. But my guess…

(And Why it’s a Bigger Deal than You Realize)

I sat at a table on Waffle Friday at the university. Naturally, I was eating a waffle next to some fellow students I had yet to meet, and I turned to chat with the girl next to me. We began with the typical college student small talk, and I became fascinated with her story, and everything that led to her attendance at that school.

She explained to me that she grew up in California, in a family of eight children, none of whom attended school growing up. At all. At first, I assumed she simply meant they were homeschooled. Nothing…

Remember the book (and subsequent movie), The Secret Garden? Let me refresh your memory. Little Mary is, to put it bluntly, a spoiled brat who is sent to live with her uncle in England after her parents pass away. She learns of a “secret garden” that belonged to her deceased aunt which has now been locked up and forgotten. When she finds a way in, she begins to visit and tend to it every day. Eventually Colin, the uncle’s mysterious, sickly son, joins her. …

…(And Why They’re Worth Holding Onto Anyway)

When I lived in Georgia, I became acquainted with a dear, sweet lady from Nigeria. My friend and I began to visit her often, and over time, she started answering the door to us exclaiming, “My people!” As we became even closer, that exclamation changed to “My family!” This practice became a tradition, so much so, that even her 4-year-old grandson would sometimes answer the door, shouting, “Grandma’s family!” and then run back into the house calling, “Grandma, your family is here!” Since this friend of ours was still in the process of…

Even in the perfectly manicured picture, you can see it on his face. A reluctant willingness to go along with her efforts to get the perfect angle, pose, lighting. And a twinge of sadness. Here they are on a breathtaking vacation together. Yet she is in a completely different world.

All she can think about is creating the perfect moment on camera-not to capture memories with him, but to share with her followers. And though the caption reads of her undying love for him, it’s clear that, at least in this moment, she has love only for her fans.

She…

Tiffany Park

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